The basic rules for fundraising on ROCCR 

Crowdfunding is great fun and we want it to be open and honest therefore we ask for you to agree to a few basic rules for raising money and fundraising as a kickstarter on ROCCR.

We have plenty of experience in music and business as well as crowdfunding and as a not for profit fundraising, new business looking for that seed fund, match funding to top up or that initial pot to kickstart it all and to get that idea going or a band, artists or production, ROCCR can help you bring it all to life.

What are the rules for crowdfunding?

  1. The money raised must create something to share with others i.e. a reward.

Every project must give the supporter something for their support.  When your funding target is hit you must be able to say: “It’s finished. Here’s what we did with your support – here’s your reward. Thanks for your help!”

This isn’t raising money for equity in the business, shares, it is about gifts, experiences and rewards therefore this can be a more powerful way to get your fans and supporters to invest by getting something back, they’re buying something. 

  • Any money raised for the project can’t offer any equity or shares in the business

Your project can’t offer incentives like equity, revenue sharing, or investment opportunities as rewards, this is totally different and therefore, in a lot of ways, more powerful as a way to raise money and fundraise.  If you’re after equity, take a look at other crowdfunding sites such as Crowdcube.

  • Your reward offer and project must be honest and clearly presented for fans and supporters.

When creating a listing on the site for your project on your crowdfunding campaign page, you must avoid anything misleading, including photorealistic renderings, heavily edited or manipulated images, or videos that could give backers a false impression of a product’s current status.  Because you will be talking to and attracting new fans and supporters, they need to know there is trust.

  • Projects can’t directly fundraise for charity.

Not for profit fundraising and charities are welcome to launch projects to raise money on However, you can’t promise to raise funds to donate to a charity or cause. Therefore funds raised on must go towards the project outlined on the page you create for the rewards you outline.  They, in turn, may end up supporting your chosen charity because of what you choose to deliver but initially you raise your funds for delivering an experience or ‘gift’,

  • Projects raising money can’t involve prohibited items.

Any fundraising project or campaign created on our crowdfunding website will be reviewed by the team prior to its listing.

We will not promote projects that are illegal, heavily regulated, or potentially dangerous for fans or supporters.  Below is a list of what can’t be allowed which will be due to regulations in various countries and states.

  1. Contests, coupons, gambling, and raffles.
  2. Energy food and drinks.
  3. Offensive material (e.g., hate speech, encouraging violence against others, etc).
  4. Offering a genetically modified organism as a reward.
  5. Live animals. Projects cannot include live animals as a reward.
  6. Offering alcohol as a reward.
  7. Offering financial, money-processing, or credit services; financial intermediaries or cash-equivalent instruments; travel services (e.g. vacation packages); phone services (e.g., prepaid phone services); and business marketing services.
  8. Political fundraising.
  9. Pornographic material.
  10. Projects that promote discrimination, bigotry, or intolerance towards marginalized groups
  11. Projects that share things that already exist, or repackage a previously-created product, without adding anything new or aiming to iterate on the idea in any way.
  12. Resale. All rewards must have been produced or designed by the project or one of its creators — no reselling things from elsewhere.
  13. Drugs, nicotine, tobacco, vaporizers and related paraphernalia.
  14. Weapons, replicas of weapons, and weapon accessories.

The team reserve the right to refuse any project if they feel it would compromise the ethos of ROCCR. 

What do you need to raise money in crowdfunding