How crowdfunding works
Crowdfunding is certainly one of the most popular ways to raise money and we have oulined below how fundraising, specificially crowdfunding with ROCCR, works.
Do you have a new exhibition, fashion line, book publication, play or production or even a festival or music album or demo? Whatever it is, ROCCR is a crowdfunding website that will help give you the tools to make it happen.
There are 2 ways to crowdfund
- Equity (like crowdcube) where you give some of the business away in shares or
- Rewards based crowdfunding – that’s how ROCCR works!
What is ‘rewards-based’ crowdfunding?
Essentially, customers buy rewards, experiences, albums or gifts, sometimes things that ‘money wouldn’t ordinarily buy’. We’ve got plenty of ideas to help if you need it but explore some of the reward pages linked above too.
What is needed to create a fundraising page?
There are some basics you need to help create a crowdfund campaign. We have some example pages to explore but as a quick summary:
Title of your project
Description (300-600 words)
Short Description (No more than 50 characters)
Image – a sketch, photo that will show you off on the page?
Video – if you have one – ideally 90 seconds to 4 minutes in length about the project and team
Soundcloud audio – if you have one, a great way to showcase the music
Target start date of project
Target End Date
What are the funds needed to make the project happen – minimum or maximum?
- What is success?
Target Goal £, Target Date? Mix?
Where are you in the world?!